About The Social House

The Social House is more than a hotel. We are a collection of experiences, stories, and spaces designed to inspire connection. From our award-winning restaurants and vibrant events to our thoughtfully curated guest experiences, we are driven by creativity, culture, and exceptional hospitality.

We are looking for an experienced, innovative, and results-driven Assistant Marketing Manager – Digital & Communications to join our team. This is an exciting opportunity for a marketing professional passionate about digital marketing, content creation, storytelling, and integrated campaigns that drive engagement and deliver measurable commercial results.

If you thrive in a creative, fast-paced environment and have a passion for building distinctive lifestyle brands, we would love to hear from you.

About the Role

Reporting to the Marketing & Communications Manager, the Assistant Marketing & Communications Manager will support the implementation of the hotel's marketing strategy, with a strong focus on digital channels, content development, and marketing communications.

The role involves managing the hotel's digital presence across social media, website platforms, digital advertising, and other communication channels. Working closely with the Creative Lead and cross-functional teams, you will coordinate impactful campaigns that strengthen brand awareness, engage target audiences, enhance the guest experience, and contribute to the hotel's commercial objectives.

Key Responsibilities

1. Digital Marketing

• Plan, execute, monitor, and optimise digital marketing campaigns across Google, Meta, and other relevant platforms.

• Analyse campaign performance and recommend data-driven improvements to maximise reach, engagement, and conversions.

• Support search engine optimisation (SEO) initiatives to improve website visibility and search rankings.

• Stay up to date with emerging digital marketing trends, tools, and technologies, recommending innovative approaches to strengthen the hotel's digital presence.

2. Social Media Management

• Develop and implement the hotel's social media strategy in alignment with the overall marketing and brand strategy.

• Develop and manage engaging content calendars, coordinating content planning, scheduling, and publishing across relevant platforms.

• Create and execute strategies to grow online communities through relevant, creative, and engaging content.

• Monitor social media performance, track key metrics, and prepare regular reports with actionable insights.

3. Content Creation & Creative Collaboration

• Plan, capture, edit, and publish high-quality photo and video content for social media, digital campaigns, and other marketing initiatives.

• Develop platform-specific content that supports brand storytelling, guest engagement, and campaign objectives.

• Collaborate with the Creative Lead to develop and execute creative concepts while maintaining brand consistency.

• Coordinate and support Marketing Intern(s) during content shoots, events, and daily marketing activities, fostering learning and development.

4. Website & Digital Platforms

• Manage website content, ensuring all information is accurate, relevant, engaging, and up to date.

• Coordinate website updates, promotional content, and campaign landing pages.

• Monitor website performance and recommend enhancements to improve user experience, engagement, and direct bookings.

5. Marketing Campaigns & Coordination

• Coordinate the planning and execution of integrated marketing campaigns across the hotel and its various outlets.

• Develop campaign timelines, track deliverables, and ensure activities are completed within agreed deadlines.

• Work closely with internal departments, external partners, and other stakeholders to deliver effective campaigns.

• Ensure marketing activities align with the hotel's brand positioning, promotional priorities, and commercial objectives.

6. Marketing Communications

• Support email marketing and customer relationship management (CRM) initiatives to strengthen audience engagement and guest relationships.

• Develop and coordinate marketing communications for promotions, partnerships, events, and other hotel initiatives.

• Maintain consistent brand messaging, tone, and visual identity across all digital communication channels.

7. Analytics & Reporting

• Monitor website traffic, digital advertising, and social media performance using Google Analytics and other relevant reporting tools.

• Prepare monthly performance reports and campaign evaluations, highlighting key metrics, trends, and recommendations.

• Identify opportunities to improve digital reach, audience engagement, campaign effectiveness, and conversion rates.

Qualifications & Experience

The ideal candidate will possess the following:

• A bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.

• At least five (5) years of relevant experience in digital marketing, marketing communications, or a similar role.

• Demonstrated experience managing paid digital advertising campaigns, SEO initiatives, and website content.

• Strong knowledge of social media strategy, content marketing, and digital campaign management.

• Proficiency in Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Familiarity with AI-powered marketing tools and their practical application in content creation, campaign optimisation, and marketing analytics.

• Practical experience capturing and editing photography and videography for digital marketing and brand storytelling.

• Experience in hospitality, travel, lifestyle, or a related consumer-facing industry will be an added advantage.

Skills & Competencies

We are looking for a professional who is:

• Creative and commercially minded: Able to translate creative ideas into campaigns that support business objectives.

• Digitally savvy: Passionate about digital marketing, storytelling, content innovation, and emerging technologies.

• Highly organised: Strong in project coordination, time management, and meeting deadlines.

• Analytical and results-driven: Comfortable interpreting data, evaluating performance, and making evidence-based recommendations.

• An excellent communicator: Skilled in written and verbal communication, collaboration, and relationship management.

• Proactive and self-motivated: Takes initiative, works independently, and consistently seeks opportunities for improvement.

• Collaborative and adaptable: Works effectively with diverse teams and responds positively to changing priorities.

• Detail-oriented: Committed to accuracy, brand consistency, and delivering high-quality work.

Why Join The Social House?

At The Social House, we believe in doing hospitality differently. You will join a creative, collaborative, and forward-thinking team where fresh ideas are encouraged and meaningful experiences are at the heart of everything we do.

This is an opportunity to contribute to exciting marketing campaigns, shape our digital storytelling, and play a key role in strengthening one of Nairobi's distinctive lifestyle hospitality brands.

If you are passionate about digital marketing, creativity, and creating memorable brand experiences, we invite you to be part of our journey.

Please submit your CV on this link Assistant Marketing & Communications Manager Application Link
Application Deadline: 15th November 2026

The Social House is an equal opportunity employer. We are committed to building a workplace where people are treated with dignity, performance is pursued with integrity and every team member contributes meaningfully to the success of the hotel.